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Digital streaming and media service use has exploded. With more users than ever before, streaming platforms provide more targets for fraud. HUMAN protects the websites, mobile applications, advertising platforms and APIs of major streaming and media organizations. HUMAN helps the platforms’ security and fraud, digital advertising and performance marketing leaders stop automated fraud and detect emerging threats.
HUMAN helps stop automated user account creation using stolen or fake details, prevents account takeover attacks through credential stuffing and brute force, while allowing the platform product team to minimize captcha and MFA friction for real human users. MediaGuard helps platforms counter disruptive ad fraud to protect its brand clients while improving inventory quality. BotGuard for Growth Marketing protects platforms’ customer acquisition funnels and data pools from fake leads, referrals and interactions generated by automated bots so that they can reduce waste, increase conversions and strengthen trust in their analytics.
Streaming and media services companies are responsible for protecting their customers’ personally identifiable information (PII). BotGuard reduces automated content scraping and PII harvesting. It helps stop media fraud before it is committed and minimizes captcha and MFA friction for real human users, allowing the platforms’ product teams to improve customer experience and retention.
By automatically detecting and preventing unwanted bot traffic, security and operations teams can gain control of application traffic and minimize the wasted infrastructure costs caused by bots and by stopping bots before they login to your streaming media application, fraud teams can reduce manual investigations of fraudulent transactions.
The growth of CTV is being powered by quickly evolving technology, but this is also leaving it especially vulnerable to new threats
CTV is particularly vulnerable to loss from fraud due to the high value of individual impressions and inconsistent industry standards adoption
Fight streaming and media fraud at all levels of sophistication to ensure services are experienced by humans only
Prevent account takeover attacks and reduce CAPTCHA and MFA friction for users
Safeguard customer acquisition funnels and data pools from fake leads and interactions
Fight streaming and media fraud at all levels of sophistication to ensure services are experienced by humans only
Prevent account takeover attacks and reduce CAPTCHA and MFA friction for users
Safeguard customer acquisition funnels and data pools from fake leads and interactions