HUMAN is Named a Leader and Earns Top Scores in Nine Criteria in the Forrester Wave™: Bot Management Software, Q3 2024
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HUMAN FOR
AD TECH TEAMS

Keep cybercriminals off your platform and out of your customers’ digital media

Stop fraud before it’s committed

Protect your inventory and customer trust

The continued adoption of new ways to reach audiences has powered the surge in digital ad spending. But with every new destination for advertising, comes a wave of fraudsters following the money. They invade digital advertising, spoof devices and apps, interact with ads, and ultimately steal advertising spend and corrupt data pools. When fraudsters invade ad tech platforms, they not only steal digital spend from advertisers —they damage the reputation and future revenue streams for platforms. HUMAN’s MediaGuard® and BOT OR NOT® fraud detection services help protect digital media from destructive ad fraud.

Protect Your Platforms
and Your Customers From
Evolving Threats

Human-For Ad Tech-Programmatic Ad Fraud

Programmatic Ad Fraud

When ad fraud enters your programmatic inventory it jeopardizes your relationships with demand partners, causes you to waste operational resources with costly remediations and risks the entire ecosystem.
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Human-For Ad Tech-CTV Fraud

CTV Fraud

CTV is particularly vulnerable to ad fraud with its valuable impressions, rapidly evolving technology, and inconsistent adoption of industry standards that allow fraudsters to carry out attacks.
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Human-For Ad Tech-DSP SSP and Media Owner Protection

DSP, SSP, and Media Owner Protection

Fraud in the digital advertising supply chain lowers the quality and ultimately diminishes the trust in the entire ecosystem leaving ad tech and media owners with reduced inventory value and damaged reputations with demand partners.
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Human-For Ad Tech-Device App and SSAI Spoofing

Device, App, and SSAI Spoofing

Even the most premium and secure platform can be spoofed in the digital advertising marketplace with fraudsters faking the true origin of ad requests by impersonating devices, apps, and even the ad servers themselves.
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Featured Resources

Technology Highlights

Human-Solutions-Detection at scale@2x
Detection at scale
With global observability, the HUMAN VERIFICATION® Engine verifies the humanity of more than two trillion interactions per day to identify internet traffic patterns and anomalies.
Human-Solutions-Satori Threat Itelligence Team@2x
SATORI® Threat Intelligence Team
Stay ahead of bad actors with hacker intelligence provided by our research team.
Human-Solutions-Multi source protection@2x
Multi-source collective protection
We detect automated fraud by analyzing over 2,500 signals collected from a wide range of applications, advertising and marketing platforms, and IoT devices at an internet-wide scale.
Human-Solutions-Friction free@2x
Friction-free without CAPTCHA
Our superior signal collection allows us to obtain ground truth, without relying on CAPTCHAs, giving greater accuracy without introducing user friction.
Human-Solutions-Actionable Insights@2x
Actionable insights
HUMAN’s comprehensive dashboard provides insight and control over your metrics for you and your team.
Learn more about MediaGuard
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