Ad tech platforms have the most to lose when ad fraud enters the ecosystem. It damages the value of their inventory and reputation while jeopardizing the trust and relationships with demand partners. Ad Tech platforms using HUMAN maximize their revenue potential by detecting and mitigating fraud before the bid and delivering validated supply.

HUMAN helps prevent fraudulent ads pre-bid with server-to-server integrations, and evaluates each impression before it is auctioned in the real-time bidding (RTB) process. What’s more, HUMAN’s sophisticated algorithm is continually learning from what’s happening across our global detection network so that we can detect the latest botnets and identify IVT in every moment.

HUMAN enables advertisers to verify the quality of their supply sources, identify any sources of invalid traffic and guarantee they work with reputable suppliers of digital advertising. This ensures that digital advertising budgets are spent to maximize engagement with real humans across all channels. With HUMAN, advertisers have the upper hand in the fight against disruptive ad fraud to protect their digital advertising activities.

The fight against fraud is not one that can be fought alone. It requires all parties to work together with each partner’s defense growing stronger with each new member. This is why we formed the Human Collective, to bring advertisers and agencies together with Ad Tech platforms to strengthen the ecosystem’s defense against fraud. HUMAN works with its brand and agency partners to actively change the industry’s response to fraud.