HUMAN is Named a Leader and Earns Top Scores in Nine Criteria in the Forrester Wave™: Bot Management Software, Q3 2024
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cleanAD

Safeguard your revenue and reputation from malvertising

HUMAN-cleanAD Product Page-Dashboard Graphic and Man on Phone in Dark Room-1

cleanAD delivers publishers and platforms greater control over their digital advertising inventory.

It detects and protects against malicious behavior in ads and landing pages with greater precision to avoid costly false positives and negatives. 

The easily implemented tag also helps block unwanted advertisers and ads based on various subjective parameters for clients.

Control Your Inventory,
Serve Clean Ads

Detect, identify, and prevent malicious and unwanted activity to protect revenue, brand reputation, and customer experience.

Human-Preserve Revenue and Time@2x

Preserve Revenue

Automatically stop malicious behaviors from hijacking your digital ad inventory and control ad quality across various parameters

Retain Reputation@2x

Protect Brand Reputation

Keep experiences free of bad ads with greater precision to improve your reputation and audience trust
Preserve Revenue and Time@2x

Optimize Performance and Overhead

Single line of code protects without adding latency or maintenance overhead while providing automatic updates against future threats

How you win with cleanAD

cleanAD is powered by the HUMAN Defense Platform, which provides detection and mitigation against digital fraud and abuse. Our unmatched scale, speed, and precision prevent fraud from infiltrating your ad inventory.

Detection at Scale
  • Global Visibility: 
    The Human Defense Platform analyzes more than 20 trillion interactions every month to identify internet traffic patterns and anomalies.
  • Satori Threat Intelligence and Research Team:
    Stay one step ahead of bad actors by using hacker intelligence provided by our research team.
  • Multi-source Collective Protection:
    HUMAN analyzes more than 2500 signals from applications, advertising platforms, APIs, and IoT devices
  • Detection Built from Attacker Toolsets:
    We build numerous methods of detecting fraudulent traffic based on our thorough knowledge of adversary tools and methodologies.
  • Robust Behavior Detection:
    Our behavior detection outperforms traditional techniques on even the most novel threats, resulting in fewer false positives and negatives.
  • Continuous Learning:
    New algorithms and markers are added constantly to quickly adapt to emerging threats
  • Prevents Adaptation by Attackers:
    Adaptation-proof machine learning makes it difficult for bad actors to reverse-engineer workarounds.
Easy Implementation and Maintenance
  • Simple Implementation:
    A single line of code easily adds protection against malicious ads or page-level protection against malicious ad activity to any publisher website or platform.
  • Zero Maintenance:
    cleanAd's set it and forget it code means there is no time wasted updating the protection on client side to stay ahead of novel threats.
  • Continuously Updated:  
    HUMAN continually updates our protection knowledge base to keep you ahead of even the most sophisticated novel threats
  • No Need for Remediation Escalations:
    cleanAd is the only solution that blocks malicious activity for publishers while still firing the ad impression, changing the economics against malvertisers.
Better Visibility and White Glove Service
  • Cut Investigation Time:
    Detailed reporting and intuitive dashboards make it easy for investigators to access critical details
  • Access to HUMAN Insights Services:
    Enhanced malvertising assessments, priority response, and threat intelligence services help you prepare, respond, and recover quickly from attacks. 
  • Maintain Control of Your Traffic:
    Our dashboard provides oversight, control, and metrics for all stakeholders.
  • Customizable Automated Reporting:
    Set up custom reports to run on a regular schedule.
  • Data Integrations:
    Connect to our data directly and integrate it with your reporting and visualization tools.
HUMAN-cleanAD Product Page-Detection at Scale-Globe and Abstract Blue Graphic@2x
Detection at Scale
  • Global Visibility: 
    The Human Defense Platform analyzes more than 20 trillion interactions every month to identify internet traffic patterns and anomalies.
  • Satori Threat Intelligence and Research Team:
    Stay one step ahead of bad actors by using hacker intelligence provided by our research team.
  • Multi-source Collective Protection:
    HUMAN analyzes more than 2500 signals from applications, advertising platforms, APIs, and IoT devices
  • Detection Built from Attacker Toolsets:
    We build numerous methods of detecting fraudulent traffic based on our thorough knowledge of adversary tools and methodologies.
  • Robust Behavior Detection:
    Our behavior detection outperforms traditional techniques on even the most novel threats, resulting in fewer false positives and negatives.
  • Continuous Learning:
    New algorithms and markers are added constantly to quickly adapt to emerging threats
  • Prevents Adaptation by Attackers:
    Adaptation-proof machine learning makes it difficult for bad actors to reverse-engineer workarounds.
HUMAN-cleanAD Product Page-Easy Implementation and Maintenance-Woman on Tablet at Night@2x
Easy Implementation and Maintenance
  • Simple Implementation:
    A single line of code easily adds protection against malicious ads or page-level protection against malicious ad activity to any publisher website or platform.
  • Zero Maintenance:
    cleanAd's set it and forget it code means there is no time wasted updating the protection on client side to stay ahead of novel threats.
  • Continuously Updated:  
    HUMAN continually updates our protection knowledge base to keep you ahead of even the most sophisticated novel threats
  • No Need for Remediation Escalations:
    cleanAd is the only solution that blocks malicious activity for publishers while still firing the ad impression, changing the economics against malvertisers.
HUMAN-cleanAD Product Page-Better Visibility and White Glove Service-Woman with Glasses on Tablet at Night@2x
Better Visibility and White Glove Service
  • Cut Investigation Time:
    Detailed reporting and intuitive dashboards make it easy for investigators to access critical details
  • Access to HUMAN Insights Services:
    Enhanced malvertising assessments, priority response, and threat intelligence services help you prepare, respond, and recover quickly from attacks. 
  • Maintain Control of Your Traffic:
    Our dashboard provides oversight, control, and metrics for all stakeholders.
  • Customizable Automated Reporting:
    Set up custom reports to run on a regular schedule.
  • Data Integrations:
    Connect to our data directly and integrate it with your reporting and visualization tools.

How cleanAD works

HUMAN-cleanAD Product Page-Render Icon
Render

HUMAN-cleanAD Product Page-Analyze Icon

Analyze

HUMAN-cleanAD Product Page-Block Icon

Block
For Publishers

Only solution that blocks malicious activity after the ad has rendered on page, allowing the ad impression to fire and protecting your site without sacrificing revenue.

 

On-page script scans all ad units, including video, to identify potentially malicious behavior within the creative and landing pages.

Any detected malicious activity within the ad is prevented, protecting site visitors from nefarious behavior while still showing the ads themselves. 

For Platforms


Winning creatives are delivered from the platform following the programmatic bidding process. 

HUMAN protection script is deployed on a sampled basis, wrapping the creative and monitoring for malicious activity in real time.

Platforms use intelligence from HUMAN to stop malicious ad creative from being served.

Seeing cleanAD in
action for yourself is believing.

Featured Resources

Feature Comparison: HUMAN & Akamai Bot Manager

Efficacy
Reporting
User Experience
Policy Changes
Bot Challenge
Integrations

HUMAN-Logo-White

Unique Detection Efficacy 

HUMAN’s visibility advantage, with more than 3 billion devices observed monthly, puts you in a unique position to win against attackers.

Industry-leading

HUMAN provides attack type details and executive-level metrics around operational efficiency, protected revenue, and user experience impact.

Modern Interface

HUMAN provides rich analytics through the Human portal with pre-built and customizable dashboards.

Easy

Custom rules and response actions can be defined straight from the console, without raising a change request or waiting for a response from support.

Friction-free

Our user verification tool, Human Challenge, is the most user-friendly CAPTCHA on the market.  It appears as a simple button that users press and hold, capturing useful data behind-the-scenes to weed out bad bots and gather feedback to improve future detections.

Broad

HUMAN offers a wide range of integration options including SDKs, CDNs, web servers and Cloud platforms

Human Security-Key Integrations-Akamai

 

Limited Efficacy

Many Akamai customers supplement their Akamai protection with HUMAN, relying on us to provide better protection from bots with fewer false positives.

Limited Detail

Akamai reports do not provide information on attack types.

Aged Interface

The Akamai management interface provides list-based detail and appears old-fashioned.

Support Required

Akamai needs professional services, billed separately, for each activation, analysis, or change.

No CAPTCHA Option

Akamai doesn’t provide a CAPTCHA. Many customers instead resort to using reCAPTCHA, which is up to 6x slower than Human Challenge and has a 3-5x higher abandonment rate. Furthermore, because reCAPTCHA is from a third party, it provides no feedback loop.

Limited

Akamai has fewer deployment options. This means less flexibility in designing your architecture and may require additional work to fully integrate.

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