Luxury Auto Brand Reduces Fraud and Increases Conversions

This luxury automotive brand leveraged multiple tactics and sources — including lead gen, social, search, mobile, and display advertising — to drive potential customers to complete “Configure and Price” forms for its various models. When conversion rates dropped, the brand believed bad bots were on their site and wanted to know which tactics were driving them there.

The Data Contamination Defense detection tag, placed sitewide, immediately delivered valuable site traffic insights and viewability into the entirety of the brand’s digital marketing activities.

Overall, lead generation activities were driving 17% fraudulent leads and a whopping 38% sophisticated invalid traffic was originating from one specific advertising platform. The brand was wasting $36,000 a month attracting and remarketing the bots.