NEW YORK, NY—September 22, 2015— White Ops, the leader in online fraud detection for digital advertising, today announced that CEO and co-founder Michael Tiffany will be presenting “Eradicating Bot Fraud: The Path to Zero Tolerance” and CTO and co-founder Tamer Hassan will be participating on the “Digital Shenanigans,” panel at the Advertising Week (AWXII) track, “All Things Trust.” Both presentations will take place on September 30, 2015 at the Nasdaq MarketSite in Times Square in New York City.
For the twelfth consecutive year, Advertising Week will assemble top digital experts, helping engage brands, agencies, technologies and media in critical conversations designed to influence one another and to drive the ad industry forward.
Panel Topic: Digital Shenanigans
This panel will discuss key problems in the ad tech industry, particularly digital ad fraud, kickbacks, opaque billing practices, false attribution, etc. The promise of digital becoming a completely measurable, ROI-friendly world has not exactly been the panacea we were all promised but how does everyone collaborate to eradicate corruption and achieve greater trust across the board?
- Wednesday, September 30, 2015 at 4:30 p.m. ET
- Nasdaq MarketSite at 4 Times Square, New York, NY
- Panelists: Co-founder and CTO Tamer Hassan, White Ops; Chief Tomorroist Jon Bond, Tomorro LLC; CEO Andrew Altersohn, Adfin; President, CEO, & Founder Bill Koenigsberg , Horizon Media and President/CEO
Eradicating Bot Fraud: The Path to Zero Tolerance
Co-founder and CEO Michael Tiffany, White Ops, and Managing Director, North America Tim Castree, Videology will share their latest findings on bot fraud in digital media and lead a discussion on best practices to reduce and eliminate bot fraud.
- Wednesday, September 30, 2015 at 5:00 PM ET
- Nasdaq MarketSite at 4 Times Square, New York, NY
White Ops offers the world’s first systematic, massively scalable, continuous anti-fraud solution for accurately isolating and eliminating bot-infected traffic. By applying the frictionless and invisible techniques of Side Channel Analysis across thousands of real-time user session variables, White Ops differentiates between a human and machine-driven request, across the full spectrum of impression and click fraud techniques—regardless of the sophistication of the bot programmer and their attempts to adapt and evade. This agile and deterministic approach is vastly more advanced and effective than methods generally employed by legacy fraud detection services, which rely largely on historical data and statistical and predictive analysis to estimate bot activity.
About White Ops
White Ops is a pioneer in the detection of and systematic defense against bot and malware fraud, providing advertisers and enterprise businesses with the tools they need to eliminate fraud, raise their bottom lines and ensure the success of their campaigns and the security of their systems and data. White Ops' leading-edge technology combats criminal activity in a significantly different and more comprehensive way than any method currently on the market. White Ops differentiates between bot and human interaction in online advertising and publishing, enterprise business networks, e-commerce transactions, financial systems and more, allowing clients to remove and prevent fraudulent traffic and activity. By working with clients to cut off sources of bad traffic, White Ops makes bot and malware fraud unprofitable and unsustainable for the cyber criminals who ultimately profit from it -- an economic strategy that will eventually eradicate this type of fraud. On the web at White Ops.