TripleLift Drives Expansion into CTV

TripleLift, one of the fastest growing ad tech companies, is rooted at the intersection of creative and media, with  a true omnichannel offering.  One of TripleLift’s largest areas of investment has been around CTV, given the rapid growth in revenue and audience. But with this growth comes attractiveness for bad actors to commit fraud with lack of consistent industry standards adoption, emerging technology solutions and high CPM rates. TripleLift needed a solution to safeguard its business from programmatic ad fraud, CTV fraud, and device/app/SSAI spoofing.

To ensure TripleLift’s expansion in CTV is free from fraud, they sought out an experienced partner with the expertise and scale to keep up with emerging threats. HUMAN’s Ad Fraud Defense was a natural choice given its ability to analyze and HUMAN’s unmatched scale and experience. Ad Fraud Defense leverages HUMAN’s scale of more than 20 trillion interactions per week and over 12 years experience to provide the most accurate protection from sophisticated bots.

With Ad Fraud Defense, TripleLift detects and mitigates sophisticated bot activity to prevent bad actors from affecting inventory quality, harming the reputation of publishers and stealing from advertisers. Ad Fraud Defense analyzes each ad request before a bid is ever sent to a DSP for it and initiates mitigation procedures when a bot is identified.