Factinate Protects Audience Experience Without Sacrificing Revenue

Factinate noticed its bounce rates inexplicably rise, particularly on long-form blogs. Soon after, they saw alarming visitor comments on social media mentioning pop-ups and gift card redirects. It was at that point they knew their ad units were being hijacked.

Malvertising attacks occurred three days in one week, costing Factinate more than a hundred thousand dollars a year. The company's two-man Ad Ops team was losing valuable hours manually tracking down threats article by article, page by page, only to have threats resurface after being caught and blocked.

HUMAN Malvertising Defense was the complete solution to Factinate's malvertising pains.

• Protection against known and novel malvertising attacks: Behavior-based algorithms continuously learn and grow stronger in real time, providing automatic protection against even the most novel threats.
• Maintain revenue and reputation: Malvertising Defense is the only solution that prevents bad ad behavior while allowing ad impressions to fire, forcing malvertisers to pay without their reward. This keeps visitors on webpages and protects them from harmful malvertisements.
• Easy implementation and maintenance: A single line of code is all that’s required to implement Malvertising Defense. The solution runs seamlessly in the background, continuously updating without relying on traditional sandboxing and blocklist techniques.
• White glove customer service: HUMAN’s hands-on and eager customer service team goes above and beyond, from implementation to swiftly responding to customer inquiries.